How They Got Bill Murray To Do His First Commercial Ever

Ned Ryerson was a little easier to get.

February 5, 2020
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First, a recap, in case you somehow haven't seen this yet:

The spot blew everyone away, but so did the fact that they were able to get Bill to do it in the first place!  Here's a guy that's very picky about roles he takes, he doesn't have an agent...he gives out a 1-800 number for people to get a hold of him...and he most certainly doesn't do any endorsements.

The story of how it all went down is fascinating...the meetings, the silence, to the surprise phone call two weeks before the big game.  They had three days to "make up" the commercial, because as Fiat Chrysler Chief Marketing Officer Olivier Francois said, "not much was scripted.  He made it. His ideas, his lines. In collaboration with his brother.”

I don't know about you, but now I'm ready for another movie.