By Amanda Wicks

British alt-rock band The 1975 released their lengthily-titled album today, and followed up that big drop with yet another: A music video for their song, “The Sound.” The video returns the many jabs they’ve gotten from the mainstream press about their music.

Related: The 1975 Give Justin Bieber’s ‘Sorry’ An Easy Listening Makeover

Mirroring the pastel pink cover art for their new album, I like it when you sleep, for you are so beautiful yet so unaware of it, the video begins with the band playing a boxed-in stage accentuated by flamingo pink lights. Even though they perform to an empty room at first, a crowd eventually gathers to watch. Lead singer Matthew Healy looks around nervously, because the crowd turns out to be full of critics.

In between the band’s performance, title cards flash with criticisms about their music: “Is This a Joke?” reads one, while another asks, “Do People Really Still Make Music Like This?” It’s 1975’s way of taking control of their sound, their music and their image, all while having the last word about what they’re doing.

 

I like it when you sleep, for you are so beautiful yet so unaware of it dropped today, February 26th.

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